Researcher | Marketer | Brand Strategist

Enable Multi-Modal Experiences

Enabling Multi-Modal Experiences

Challenge

To identify the most valuable and impactful use cases (CUJs) for hands-free mobile Assistant use, focusing on user behaviors, pain points, and potential opportunities for accessibility and innovation.

Focus

Specific Objectives:

  • Identify and prioritize the top 5-10 high-value CUJs for hands-free mobile Assistant use.

  • Understand the contexts and motivations behind users' hands-free Assistant interactions.

  • Analyze the pain points and limitations of current hands-free Assistant experiences.

  • Explore the needs and expectations of users with accessibility requirements, particularly those with visual or motor impairments.

  • Identify emerging trends and opportunities for innovative hands-free Assistant features.

Methodologies

Ethnographic research with a11y users, literature review, diary study, participatory design sprints

My role

Research scoping/planning/facilitating, stakeholder management, project management, participant recruiting, data synthesis, deliverable design, reporting

Process

Something goes here

Primary Research Findings

Quote

  • Something goes here

 Recommendations

  • Something goes here